The retailer also predicts that imaginative play and storytelling toys are set to be huge this year.ĭescribing this year's top 10 toys, Alan Wright, Toys and Books Category Lead at John Lewis says: “We value the importance of imagination and want to ensure our smallest customers have the opportunity to experiment through creative-play.
John Lewis has released its expert prediction of all the toys set to be the most popular this year, and it looks like 90s classics will be back with a bang.Įxperts at the retailer forecast that nostalgic toys such as Furby and the oh-so-popular Barbie will take the top spots.
Carmen Ordonez What toys will be bestsellers for Christmas 2023?
